The United States has an extreme shortage of good blue collar workers. I cant tell you how many horror stories

There is a negative stigma around it

Boom or Bust Industry ???

Its Hard Work

It doesn’t pay as well

Your body is going to break.

The Culture sucks (low barrier to entry allows some real loosers in your company)

Educational systems and Culture put emphasis on office works.

. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.